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  Pinterest vs Instagram: Which Drives More Sales in 2025? In the fast-moving world of social media, brands want more than likes—they want sales . While both Pinterest and Instagram are powerful social media platform, their strengths are very different each. Understanding those differences can help businesses maximize results. Pinterest’s 500+ million monthly users may be a smaller community, but they come with higher commercial intent: 60% of weekly Pinterest visitors report buying something because of the platform, and 85% have made a purchase based on content seen on Pinterest, with an average order value around $50 1. How Users Think on Each Platform Pinterest : People come to search, plan, and save ideas. It’s intentional—like a visual Google. Users are already in a shopping mindset. Pinterest is best for consistently high converting, intent based sales over longer periods - especially effective for evergreen and considered-purchased categories. Instagram : People sc...